Overview

Harmonwell is an accounting firm located in the Pacific Northwest. They specialize in small businesses, tax planning, and financial planning. With the future in mind, they created one of the first subscription-based accounting services. We created a custom typeface that was professional, yet friendly and relatable – fighting the notion that financial businesses are sterile and devoid of personality. 

Project

Harmonwell

Industry

Financial

Scope of work

Visual Identity
Collateral

Initial Concepts

Financial Well-Being

Harmonwell’s tagline, “Working in Harmony to Deliver Financial Well-Being, ” was the initial inspiration. The client also wanted to pull from the Pacific Northwest’s natural beauty, specifically trees. The tree rings circle around the wordmark, signifying a wholeness, unity, and community.

Sketches of Tuten Creative's Harmonwell Logo
Simple Badge with Trees
Harmonwell Navy Pattern

Winter Night

Evergreen

Sunset

Charcoal

Arvo

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Open Sans

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