Wendy’s clap backs is part of their tone on social media. I mean, who doesn’t love this, right?

When do you rebrand?
The most common reasons are when there’s a new company or product, name change, the need for consistency, revitalization (aka a face lift), when companies merge, etc. These are all perfect points to start the process. If you can sense the winds of change, it might be about time. (Okay, but don’t start rEbRaNdInG every 6 months, that’s not what I’m saying.) Trust your instincts.

What is the first step in rebranding?
I believe that every designer and agency starts their process differently. After all, it’s a journey, right? And there are many different ways to start and end. For me, it’s to conduct research and to align brand strategy with your business strategy. We (remember that this is a team effort) will explore your organization’s history, mission, vision, values, sales goals, future product offerings, etc. I like to know where you have been and where you would like to go. What are your hopes and dreams? For example, while almost every home builder is a “locally owned family business,” not every vision is the same. Different organizations have different DNA, which will inevitably result in different solutions.

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